Clarke Davis Graphic Design & Photography
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E! Brand Sharpening

Leader in entertainment and pop culture, E! wanted to refreshen or “sharpen” their brand with a package that unified all of their content under one set of graphics, colors, patterns, and typographic rules. They needed a branding package that was consistent yet flexible; different enough that each show could have its own voice and personality, yet similar enough to feel like they all belonged to the same family. The E! family.

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Studio: loyalkaspar, Creative Direction: Richard Eng, Animation/Design: Jessica Coogan, Art Direction/Design: Cecilia Fletcher, Design: Clarke Davis

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E!_Overview_1.jpg
E!_Explanation_Typography.jpg
E!_TypeCallouts_Boxed.jpg
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E!_TypeCallouts_Impactful.jpg
E!_Opens_Title.jpg
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E!_HashtagCallout_Title.jpg
E!_TypeCallouts_Hashtags.jpg
E!_Transitions_Title.jpg
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E!_Endpages_Title.jpg
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