Role: Art Direction, Design
Admit it or not, we all want a little drama sometimes. The Disney+ Hulu “Drama You Want” campaign puts Disney+ and Hulu’s depth in the drama genre front and center, inviting audiences to discover the stories, characters, and moments worth getting invested in.
For this 360 large scale brand campaign, I led the visual identity and developed a scalable toolkit that established the campaign’s key visual cues. A key priority was creating a flexible system that could translate seamlessly across a wide range of touchpoints, from small digital banner ads to large-scale OOH placements.
In addition, our team partnered with external creative partners to bring an interactive digital out-of-home experience to life. I provided creative feedback, art direction, and guidance throughout the process, helping shape a playful “This or That” experience that invited TV fans to discover exactly what kind of drama they’re into.