Hulu Campaign: Black History Month
Clio Entertainment Awards Bronze Winner
Role: Art Direction & Design
Inspired by “giving flowers,” this campaign celebrates the Black talent, stories, and storytellers that continue to shape culture. Futuristic glass flowers, brought to life by pulses of energy, symbolize the power of Black stories to keep blossoming, multiplying, and inspiring
From concept through execution, I led the visual identity for the campaign, partnering with 3D and VFX artist Kenneth Robin to bring our surreal, dreamlike flowerscape to life. The campaign had a broad 360° reach across digital display, print OOH, digital OOH, social, site takeovers, on-platform graphics, AV, and more. In addition, I provided art direction for a custom talent shoot, ensuring the visual language remained cohesive across every touchpoint.