Leader in entertainment and pop culture, E! wanted to refreshen or “sharpen” their brand with a package that unified all of their content under one set of graphics, colors, patterns, and typographic rules. They needed a branding package that was consistent yet flexible; different enough that each show could have its own voice and personality, yet similar enough to feel like they all belonged to the same family. The E! family.
Studio: loyalkaspar, Creative Direction: Richard Eng, Animation/Design: Jessica Coogan, Art Direction/Design: Cecilia Fletcher, Design: Clarke Davis